Color and Your Brand
Usability Post has an interesting article about color selection as it pertains to developing a brand identity.
Here are a few examples of brands which are tied to specific colors, along with words often associated with those colors. Cymbolism is a tool for putting emotions, words and colors together. After voting on a series of words and colors myself, I used the lookup tool to see how pink stacks up. (Technically, it’s FUSCHIA. Close enough, for my purposes.)
Top 10 Words
- cute
- vanity
- dance
- silly
- female
- beauty
- romantic
- amusing
- fun
- naughty
In my About page, I identify my femininity as setting me apart in the tech world. Female, fun and beauty resonate as words I want to associate with my business. Pink/fuschia also scored with many other words I would like to claim for Pink Mandala: blissful… imagination… creative… peaceful.
What colors have you selected for your brand? What are your colors communicating?
Aine,
Your site it great! Very interesting… it’s the first time I’ve seen all of the things that you do/offer! I’m looking forward to learning a lot from you - even more than you’ve already taught me!
Deenah
Comment by Deenah — October 7, 2008 @ 7:26 pm